Hi, I’m Sam

I live in Copenhagen and do sales + operations consulting after systemising a podcasting agency (that I still run).

I grew up in the UK and after a few years of London start up life, spent my late 20s living in East Africa.

My goal was to understand the business scene in the region and seek out opportunities to apply my business start up skills in a dynamic, developing environment. I found that interviewing entrepreneurs for a podcast was a good a way to meet people.

The initial tour went well (summary here) and after evaluating the merits of each, I decided that Kenya was best. I ended up living there for 3 years.

I now live in Denmark where I spend my time helping founders streamline their companies whilst continuing to run my own, hiring people in Kenya as much as possible. I’m also a Dad, and host a popular podcast about Danish culture called What The Denmark.

There are various topics that I’m interested in, including:

This website documents the various thoughts I’ve had over the years, including observations from living/ travelling in different countries. As of now, I am trying to tweet more and so you can also follow here.

I also write “as and when” newsletter updates which you can sign up for below


Thanks for reading, do feel free to reach out via the contact page if there’s anything you’d like to discuss!