22 February 2023

Our all-in-one marketing solution for high-value service companies

Books like “Zero to One” that talk about creating your own business category always struck me as interesting, but not applicable for the type of company I wanted to run.  However, I’ve come to change my mind. Everyone (in my online bubble) talks about the need to “go niche”: focus on a particular subset of […]

16 February 2023

How to be an engaging podcast guest

Being invited onto a podcast is a great opportunity to share your ideas with a relevant audience who actually want to listen.  Doing some preparation beforehand will ensure you make the most of the interview. “Preparation” does not mean slavishly following a predefined script – it means setting yourself up to give listeners a great […]

7 February 2023

Letting go of how

In the beginning… I started Cofruition on my own.  At the beginning I would essentially do all of the roles in the company (apart from the audio editing) which meant I was often switching between tasks. We didn’t have much cash coming in, and so the trade off was my time. This was always a […]

2 February 2023

How to be an engaging podcast host

Once a great guest has agreed to appear on your podcast the fun begins to ensure you both get the most out of the experience.  Here we go through practical things you, as the host, can do to make sure you get the best insights and audio from your guest which will keep your listeners […]

5 November 2022

Semi nomadic parenting

This post is a “work in progress”. Please be in touch if you have any tips/ thoughts! Since our daughter was born last year, my partner and I often think about whether this spells the end for our international travels for the next 18 years, save for some 1-3 week holidays out of term time. […]

5 November 2022

How seeking “perfection” shifts your thinking

I’ve been having a number of conversations with friends recently about things like careers, where to live, projects we are working on. I’ve been trying to work on my approach to tackling these sorts of things and thought I’d share my thoughts. The way I would usually do this is to start with where I am and […]

1 January 2022

Sam Floy Newsletter (January 2022)

Hope you had a good New Year’s Eve last night. Slightly different newsletter this week – perhaps the end of an era? Update to the newsletterOver the holidays I’ve been thinking about what to do regarding the writing I do, which right now is mostly via this newsletter. My current “output” is a combination of […]

5 December 2021

Sam Floy Newsletter (December 2021)

We had a dusting of snow the other day in Copenhagen which (somewhat) made up for several days of everyone’s favourite grey-skies-sideways-rain weather combo. Corona numbers are up again, and so social meet-ups are getting cancelled and it’s now a bit more of a thing to be aware of. Work stuff is going well on […]

6 November 2021

Sam Floy Newsletter (November 2021)

From the outside, October appeared to be a busy month with the release/ re-release of two big podcast projects. The Carbon Removal Show went live after a year’s research and went straight to being the number one nature podcast in the UK. You can read more about the show here: https://restored.cc/ What The Denmark is back with Season […]

2 October 2021

Sam Floy Newsletter (October 2021)

October is here and, I don’t know about you, but it now feels like we’re in the countdown to the end of the year. The last few months have been a bit tough on the business front. A number of clients got cold feet and despite much effort to speak with potential podcast sponsors I’ve been […]